LinkedIn | An Illustrated B2B fact

This Illustration was meant to be a LinkedIn post first, at the end it all went more printed than digital.

I recognize how little space I had in that little post format for what I had in mind, therefore I opted for a different artboard format in which I was able to shift the crop instead of providing one single image or several variations of the same.

I believe the message behind the numbers is a matter of reflection, there is a value to discover and it is not just a single post, especially it comes to well-written content:
content is undoubtedly important in order to reach and involve more audience as possible, hence a visual-visionary input helps to create a win-win formula and simplify to digest that *only 50% of the decision-makers feel that B2B brands really care about their customers.*

For the perspective and style, I was inspired by an Alfred Hitchcock movie called "The Wrong Man", worth a watch!
I have worked just on grey until the very final output, because I wanted more focus on the bottom and shadows in general, but dropped some color after the well-known "final-final request". Daily business. Actually, I also liked the colored version better.

Enjoy, I hope this can bring you a little inspiration on whatever project you're doing.